Sit n Sip: Would You Dare Drink From It?

Here's another bright idea: Sit n Sip -- a flexible drink storage doodad that keeps hot drinks hot or cold drinks cold. Sit n Sip is also designed to be a seat cushion, ideal for concerts, sporting events or other not-so-active activities.

But considering the way the drinks are stored (right under one's @ss), would anyone drink anything dispensed from it?

Cool idea nonetheless...